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Life is about movement and always pushing forward, using the fluidity of the body and the beautiful mind to express our selves ‘life is a movement’. G’zell is influenced by the life of a dancer, music and the urban culture to create unique original garments encouraging expression, comfort and flexibility.


‘Give yourself space to breathe and be yourself’ ~ G'zell.


G´zell is a handcrafted, independent Streetwear fashion brand founded by self-taught designer Kaylighe Reid, born and bred in Birmingham and currently based in London.

With a background in dance, G'zell is influenced and inspired by movement; therefore, it is important for us to create garments that allow us to move, breath and be ourselves.


Bold, Certified and full of energy is what you can also expect from G'zell, exploring shapes, cuts, different construction and printing methods to achieve exclusive, limited products.


‘Dress your true-self.’

As well as creating ready-to-wear garments, we also offer a bespoke service, where you can choose your desired garment, fabric and design, to create a perfect, exclusive piece for you AND only you. To find out more information, check out our Bespoke page. We’d love to give you space and encouragement to be your true authentic self, and what better way to do it than with clothing.

A great medium for self-expression is seen and enjoyed by hundreds of people, which tells a story about the wearers’ soul without words.

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